Gain clarity on creating a tech marketing budget that works for your organisation and allows for the best ROI on your spend…
What should be included in your marketing budget? And what shouldn’t be there because the marketing budget is not a dumping ground for ‘everything else’.
How much should be in your budget? Find out what the spending benchmarks for tech organisations are. We’ll give you some rules of thumb for good marketing spending – how much to spend and on what to make the marketing dollar work harder and smarter.
Understanding what you could/should be spending on marketing is essential. We’ll help you understand what ROI really means in the context of marketing and how ROI changes/moves across the marketing mix. If you can’t measure it, should you be doing it?
Allowing for the essentials and covering contingencies – plans change, will your budget change too?
Take away a tech marketing budget template with examples of spend and where it should be focused.
This event is a must for all business owners, management and entrepreneurs.
You can drop into this event at any time.
Christelle helps Kiwi tech businesses go global and she has twenty years’ experience in marketing, innovation and technology to back up her mission. As virtual CMO, she is exposed to a wide range of technology - from sensor technology, data analytics, SaaS, AI to blockchain - and she loves it.
When forming Proxi, Jane had no doubts as to the difference it would make to growing tech companies. She brings over two decades of business, marketing and communications experience including running her own agency, working as a senior marketing consultant and as a global marketing director.