Predicting buying patterns and understanding demand, hear about how AI is rapidly learning to predict human behaviour.
What's it all about?
Yes, we are each unique – but our patterns of decision-making suggest we’re not as unique as we might think. Television host and leading New Zealand clinical psychologist Nigel Latta will explain just how the brain works and how humans make decisions. Then Bryan Lockyer, founder of regional technology innovator Direct Sourcing Solutions and the man behind big-data market intelligence solution Customer Observer, will describe how artificial intelligence accurately predicts customer buying patterns and how it can increase sales and personalise service. Finally, hear from Marc van der Putten of boutique women's fashion brand STORM, who is leading an AI-powered digital transformation in luxury fashion.
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Speakers
Nigel Latta, OMNZ
Nigel has worked for over two decades as a clinical psychologist, and more recently as an author and documentary maker. In his clinical career he worked in sex offender treatment programmes, schools, alcohol and drug treatment programmes, prisons, and with many thousands of families. He also consulted with the police, child youth and family, and the prison service. In more recent years he’s written books on both parenting and his work as a forensic psychologist which have now been published in nineteen countries. His television career has included documentaries on subjects ranging from parenting, to inequality, sugar, alcohol, Antarctic science, the psychology of money and most recently a series on neuroscience. In 2012 was appointed as an Officer of the New Zealand Order of Merit.
Bryan is a technology entrepreneur who has devoted more than 20 years to
founding digital businesses in Hong Kong and Singapore. Now based in New
Zealand, he heads regional tech outsourcer DSS. His current passion:
unlocking the enormous potential of artificial intelligence to transform
digital marketing, customer engagement and the corporate bottom line.
Following a 22-year career in digital design, consultancy and management roles you could just about call me a digital pioneer in the local market – one of the ‘originals’ from the days of Xtra in the mid 1990s. I have built my career on getting my hands dirty and constantly reinventing myself as digital has evolved, as a lead designer, art director, operations director, online operations manager and e-content manager; in agencies and in-house.
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