Startup Playbook: Uncommon wisdom for building a game changing startup

Get startup insights from Philip Fierlinger, a co-founder of Xero, a startup investor and advisor, now Co-CEO of Ordamatic – a hospitality startup that just closed an investment round from top investors during Covid-19.

What's it all about?

Philip Fierlinger will share his unique insights to help you start and grow a company, creating products customers love, while building a business that sets new standards of success. He’ll share his insights from founding Xero, and most recently Ordamatic – his hospitality startup that just closed an investment round from top investors during Covid-19. Philip has a wealth of insights from his 25 years in tech, starting with his first client the Beastie Boys, to his early days in Silicon Valley, to co-founding and designing Xero, to advising highly successful startups across NZ and Australia, to doing it all over again.


This event is being held at the Waikanae Surf Life Saving Club, 280E Grey Street, Gisborne, Tairāwhiti and can be attended physically or virtually.  

You can drop into this event at any time.


Thursday 30 Jul
12:00pm - 1:00pm

Free event
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Philip Fierlinger

Co-CEO of

Philip Fierlinger is Co-CEO of, a wholesale ordering app for restaurants, cafes, bars and their suppliers. Previously, Philip was co-founder of Xero, where he was Head of Design for nearly 10 years – playing an instrumental role in Xero becoming a disruptive platform, an iconic global brand, and a market leading public company worth billions of dollars. He’s also an investor and advisor to a variety of startups including Sharesies, Deputy, Atomic, Milanote, Storypark and Organic Dynamic.

Philip’s career started in Silicon Valley in 1992, designing smart phones at General Magic. For ten years he ran a digital design agency in San Francisco doing groundbreaking work for clients like Apple, Beastie Boys, Disney, Dreamworks, Palm and Playstation.

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  • CreativeTech
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  • Food Technology
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