Techweek TV: Unlocking Global Opportunities - East Asia

This session will focus on digital commerce pathways from a marketing perspective.

What's it all about?

In a world where borders are closed – how can New Zealand exporters take advantage of opportunities overseas? With 54 global offices, New Zealand Trade and Enterprise is uniquely positioned to help our exporters leverage digital technologies in order to compete internationally.  In this session we speak to NZTE’s regional experts based in-market for a look at how New Zealand companies can make the most of current prospects in East Asia.

This Techweek TV session is aimed at New Zealand exporters and New Zealand businesses who want to go global.

You can drop into this event at any time.

This event does not require registration.

Monday 27 Jul
2:00pm - 2:30pm

Free event
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Benny Goodman

Regional Director, East Asia

Based in Singapore, Benny oversees NZTE's activities and business relationships across East Asia. He was formerly NZTE's investment director for Greater China and East Asia, where he led a team of investment specialists assisting investors to identify high performing businesses and investment opportunities in New Zealand. His team contributed to high-quality investment deals with potential Direct Economic Impact (pDEI) in excess of $1.2 billion annually accruing to New Zealand.

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Sam Cassels

Beachhead Advisor

Sam is a professional creative thinker, designer and problem-solver, who brings more than 20 years' experience in marketing communications to the Beachhead team.

Based in Tokyo, he is chief executive of Superdrive, a data-driven marketing consultancy he founded in 2013. Superdrive helps companies strategise and build connected, intuitive customer experiences by integrating individual touchpoints into a seamless, omnichannel journey.

Born and raised in New Zealand, he is keen to help businesses succeed in the region he's lived in for more than two decades. He can draw on his experience working with brands across multiple industries to share insights about how to establish and grow brands in the Asian market.

Sam has indepth knowledge of the region, and an extensive network, after serving as chief executive of various Publicis Group and Saatchi & Saatchi offices regionally in Singapore and Japan.

He is considered a subject matter expert on marketing technologies and business transformation. He is passionate about strategy, technology and customer experience. Sam can share his extensive experience in delivering large-scale strategy, user-experience consulting and implementation projects.

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