Techweek TV: Unlocking Global Opportunities – North America

This session will explore optimising your ROI and knowing your customer in North America.

What's it all about?

In a world where borders are closed – how can New Zealand exporters take advantage of opportunities overseas? With 54 global offices, New Zealand Trade and Enterprise is uniquely positioned to help our exporters leverage digital technologies in order to compete internationally. In this session we speak to NZTE’s regional experts based in-market for a look at how New Zealand companies can make the most of current prospects in North America.

This Techweek TV session is aimed at New Zealand exporters and New Zealand businesses who want to go global

You can drop into this event at any time.

This event does not require registration.

Friday 31 Jul
11:00am - 11:30am

Free event
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Amanda Martin

Regional Director, North America

Based in Los Angeles, Amanda is responsible for key relationships and operations in New York, Los Angeles, San Francisco, Washington DC and Vancouver. Prior to this role, she was customer director for the Central North Island's Customers team, having joined as a customer manager in 2013.

Before joining NZTE, she worked for UK Trade & Investment in London as an international trade advisor, where her work included responsibility for the national fashion sector strategy. She has also worked on economic development projects at the Canterbury Development Corporation. Her private sector experience includes financial management, people management and export development. She has a commerce degree from the University of Otago.

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Kirsty Traill

Beachhead Advisor

I’ve always been a creative, solutions-based thinker who places customer experience at the centre of my work. I’ve worked with companies across the United States, Canada, Japan and New Zealand, having to learn new industries at every turn. It’s with this emphasis on deep customer understanding that I’ve delivered double-digit revenue and profitability growth, transformed businesses, built cultures and developed teams and individuals.

I’m currently the VP, Client Advocacy at Yext, the leading Search Experience Cloud platform that gives companies control over their brand experiences across all their digital touch points. Right now, I’m working on growing and scaling the post-sales customer experience, with a focus on client services. Prior to Yext I was the VP, Customer at Hootsuite, the world’s most widely used social media relationship platform, where I was responsible for Customer Support, Insights, Experience, Marketing and Advocacy. There I learned the true meaning of the term hypergrowth, scaling the organization to support Hootsuite’s customers globally, provide 24x7 service, using customer insights to drive strategic initiatives and deliver best-in-class customer experiences. I also led the team responsible for leveraging happy customers in testimonials, stories and events, to drive expansion revenue, and promote positive word of mouth for Hootsuite.

Customers, employees, and creating customer centric culture are an integral part of my DNA, and I love sharing my experience, learnings and insights with companies to help fast track their growth.

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