Techweek TV: Unlocking Global Opportunities – Europe


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Alison Adams

Regional Director, UK / Europe

Based in Hamburg, Alison oversees NZTE's offices and relationships across Europe. Prior to this role, she was customer director for NZTE's Foundation team.
Her prior experience includes working for the commercial team at New Zealand Cricket, where she developed the HRV Cup and rejuvenated the Plunket Shield competition. She has also held marketing and sales roles with Unilever in the United Kingdom and Viet Nam, where she worked on internationally recognised brands such as Persil, Omo, Comfort and Cif. She has a degree in natural sciences from St Catharine's College in the United Kingdom.

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Dave Shoemack

Beachhead Advisor

Dave is based in Wellington, where he (remotely) continues to head up marketing for the Dutch based "tech-meets-bike" scale-up VanMoof. The mission at VanMoof is to get the next billion on bikes. Everything is done in-house from design to operations, creative campaigns to retail (all bikes are sold direct, with 80% sold online). Since he joined five years ago,VanMoof has scaled from roughly 20 employees globally to over 300 on the back of rapid growth driven by a surge in demand for it's e-bikes.

Dave formerly worked as global brand director for Sol Beer, based in Heineken's Amsterdam HQ. In New Zealand, he worked as a marketing manager at DB Breweries, where he turned around the struggling DB Export brand, and prior to that he worked as a marketeer at Westpac Bank. Outside of work hours, Dave takes great satisfaction serving as an advisor to Abel Odor, a natural perfume startup founded by his wife Frances – which is rapidly expanding to all corners of the globe.
Born and bred in New Zealand, Dave has a depth of experience scaling brands and businesses from startup to mega-corporate. Having held leadership roles in New Zealand and Europe, he knows what it takes to really make a brand stick, and what it takes to grow a brand globally (as well as all the mistakes to avoid!).

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Lauren Bartlett

Regional Marketing & Communications Manager

Lauren heads NZTE's Marketing & Communications team for Europe. She is responsible for promoting New Zealand's business brand across the United Kingdom, Western Europe and Russia.
Lauren has been with NZTE for 10 years across three international locations, including heading marketing and communications for East Asia, based out of Singapore. In 2015, she was seconded as New Zealand's trade commissioner to Indonesia, based out of Jakarta.
Prior to working for the New Zealand government, Lauren worked in advertising and publishing. She began her career as a business journalist, working for the New Zealand Herald followed by a variety of international media outlets.
Lauren holds a communications degree, majoring in journalism, from Auckland University of Technology.

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