Gamifying the Customer Journey: What we can learn from games and AR/VR technologies
about designing experiences
As the entertainment world is leading us into the Experiential Age, consumers are expecting a more memorable journey from their favourite brands. Next-gen consumers seek experiences they can interact with and share with the world.
In this interactive session, learn from the team of experience designers at CONICAL who use
immersive tech such as 3D/AR/VR to transform public and commercial experiences. The CONICAL
team will share examples and perspectives on how to design for differentiated experiences
across touchpoints of the customer journey, drawing on lessons from interactive digital
media to create more engaging, immersive customer experiences.
About the speaker
Alejandro Davila (Alex), runs a digital studio that helps leaders apply interactive digital media & gamification to their existing customer experience and training programs. In his consultancy, Alex has focused on strategic planning, creative development and innovation through ongoing research in emerging technologies.
CONICAL is an Animation & Videogames studio that re-imagines branded entertainment in today’s experience-led economy. Alejandro and his team collaborate on the tech-front with brands and agencies for experiential marketing and educational gamification.
You should be present for the whole duration of this event.