FinTechNZ presents: Why good storytelling is the key into new global markets (and how to do it)

Now is not the time to stall your marketing.

What's it all about?

Now is not the time to stall your marketing. Whether your company is one of the fortunate ones to have experienced increased growth, or if you’ve been knocked sideways by the crisis, to maintain and drive market share you need to continue delivering successful and engaging campaigns.

But how do you compete with the vast amount of noise already out there to achieve your goals of local and international growth?

The answer is simple: good storytelling. Good stories make things relevant and make people curious. They inspire us to do things. They entertain. They make people want to share and they make us feel part of something.

Brands who can do storytelling are better placed to market themselves successfully to their customers during a crisis, and those who do it well not only fend off the competition but also significantly increase engagement, loyalty and sales over the longer term.

In this session, we will cover:

  • Why a crisis is a good time to evaluate your digital story
  • Explore methods of interacting with prospects and gain deeper understanding of how to leverage content in different ways
  • How storytelling is the key to growing in new markets, both locally and internationally
  • Creating your long-term storytelling plan

Branch Road and Movio will discuss the vital role good storytelling plays in today’s marketing campaigns, and explore simple tactics to help you start understanding what your digital story is and how you tell it right.

View the event website for more information.

You can drop into this event at any time.


This event uses an external ticketing provider. You will be redirected to their ticketing system once you click to book.

Monday 27 Jul
12:30pm - 1:30pm

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Simon Cliffe

Founder & Director, Branch Road

As a journalist, coach and senior news leader working for some of the UK’s most iconic media platforms, Simon spent over a decade understanding how to get audiences to care about stories and content. He won national awards for journalism and national awards for training too. As a communication consultant, he’s now doing the same for some of the UK’s most iconic brands – helping them define their stories and getting people to care about what they have to say.

Working with ITN and other national news outlets, Simon spent seven years as Group Director of News at GCap Media and Global Radio. In the last five years he’s delivered results for many large global brands across finance, consumer, health and tech.

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Kelly Bowen

Managing Director, JAPAC, Branch Road

Over the last eight years, Kelly has established herself as an integrated communications expert who loves uncovering her client’s stories and telling them to the right audiences in different and creative ways. Kelly has headed all kinds of campaigns; from launching start-up brands in the retail industry, to securing national press coverage for financial services organisations and coordinating European flagship events for clients.

Now heading up the Branch Road, JAPAC office in Auckland, New Zealand, Kelly’s B2B technology specialism has grown to see her lead in customer advocacy storytelling and video production for brands, and is responsible for ensuring her clients engage effectively with the right audiences through media, marketing and social outreach.

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Holly Jones

Head of Marketing, Movio

Holly oversees the marketing and brand strategy for Movio, leading a global marketing and design team. She ensures the quality and consistency of corporate activity, communications and delivery with the image Movio wishes to promote for their company using marketing technology platforms, targeting defined audiences to serve customer acquisition and retention as well as growth objectives. Prior to Movio, Holly held various marketing positions at Thomson Reuters in London and New York.

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This event uses an external ticketing provider. You will be redirected to their ticketing system once you click to book.

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